READ ABOUT THE OFFICIAL EVENT
Logo Design
The logo shown below is a custom design for the event. The aim of the design was to evoke the outdoor experience of a Georgia Tech student. Landmarks from Atlanta (the Bank of America Plaza, Westin Peachtree Plaza Hotel, and the One Atlantic Center ) as well as the campus (Tech Tower, Tech Trolley, and Campus Recreation Center) were illustrated in the design. Because the event was organized by the Campus Recreation Center, we wanted to show students being active.
Design elements had to work well for screen and print designs, and had to be easily reworked for t-shirt printing.
All art is custom except for the runners, trees, and birds, which were creative commons elements from the Noun Project.
Screen and print marketing
I worked in design for both print (poster and flyer) as well as screen designs for television and digital displays on campus.
Photos from the event
Below are photos from the event day showing the design on signage, t-shirts, and merchandise.
